Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series)
| Author | : | |
| Rating | : | 4.59 (611 Votes) |
| Asin | : | 0805852980 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2014-09-23 |
| Language | : | English |
DESCRIPTION:
It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.. Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.Accompanied by detailed, practical examples of current and classic applications, this volume is appropri
A nice introductory book for content analysis (3.5 stars) Wing C. Lau This is a nice introductory book for quantitative content analysis. It points out the common problem of many current content analysis studies being very descriptive (53% no hypothesis, 72% no research questions, quoting from the books) and without putting enough attentions to (both external and internal) reliability and validity.However, readers should be cautious about the fact that descriptive studies are not bad by nature, it very much depends on whether your research is exploratory or con. Highly recommended This book by Daniel Riffe et al. not only gives an excellent overview of the research field of quantitative content analysis, but also useful recommendations on solving that particular analysis or measurement problem that you are facing. Using this book, I found it much easier to quantitatively measure structured interview results. The examples given in the book are often from the media world, but are generally applicable. Recommended.. Excellent introduction for media content analysts Vaidas Morkevicius This is an excellent introductory book for the people begining their on project where content analysis is needed. It is clear, simple, straightforward and illuminating! I would even suggest that this book should be the first book that any beginner in content analysis should read.
Review of the first edition:offers sound instruction for conducting content research, and the book's target audience--graduate students enrolled in methods courses or seminars specific to content analysis--will benefit from its teachings.—Journalism & Mass Communication Educator