British Car Advertising of the 1960s
| Author | : | |
| Rating | : | 4.48 (797 Votes) |
| Asin | : | 0786419857 |
| Format Type | : | paperback |
| Number of Pages | : | 429 Pages |
| Publish Date | : | 2014-06-11 |
| Language | : | English |
DESCRIPTION:
. Heon Stevenson has written for several British classic car magazines and has also written extensively on advertising and automotive history. He lives in Cambridge, England. He is a member of the Society of Automotive Historians and an Individual Friend of the History of Advertising Trust
Meticulously researched and well presentedfascinatingdetailed --Classic Car MartExtremely scholary workan amazing piece of scholarship --The AutomobileWhat a brillant book!fabulous --Classic Cars
but it looks like a good history from quick Haven't really read it yet, but it looks like a good history from quick scan. "Five Stars" according to Jonathan B. Wilder. a deeper understanding of the British auto industry was gained
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Advertisers, who once needed to promote the joys of motoring as well as the particular pleasures of the individual product, no longer needed to wonder whether the potential customer (let alone society at large) might be content with no car at all. Over 180 advertisement illustrations are also included.. Car ownership more than doubled from approximately one car for every 10 people in 1960 to