Confessions of an Advertising Man
| Author | : | |
| Rating | : | 4.33 (666 Votes) |
| Asin | : | 190491537X |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2016-10-19 |
| Language | : | English |
DESCRIPTION:
We abhor ruthlessness. A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. It also became an international bestseller, translated into 14 languages. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. The way up our ladder is open to everybody. We detest office politicians, toadies, bullies, and pompous asses. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
David Ogilvy is a genius Amazon Customer Book is easy to read and understand. Also convincing and compelling. I must confess I now subscribe to the wisdom of Ogilvism. I highly recommend this book to anyone in business.. Lessons from a Master Thomas Mulholland Ogilvy might have made his mark starting over 40 years ago, but his approach is timeless. It is often helpful to harken back to the sage advise of the kings of business from an earlier and more genteel time to try to identify the things we have forgotten -- and are worse for having done so. Ogilvy reflects class, an ethos of hard work, and an appreciation for what it takes to be competitive. This book is not about advertising per se -- it's about how to start and run a business that will capture and hold clients for decades, and at the same time make the founder proud of . Anthony S. Hoyt said Five Stars. For anyone interested in the advertising business, this is REQUIRED reading.n
"Ogilvy is the creative force of modern advertising." New York Times