Designing Type
| Author | : | |
| Rating | : | 4.98 (947 Votes) |
| Asin | : | 0300111509 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2016-04-19 |
| Language | : | English |
DESCRIPTION:
Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.
A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers. . Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affec
Did you learn this in design school? Linda A. Goin Ok, you slugged it through design school where you learned about typefaces like serif, sans serif, ornamentalthe works. While you now know the difference between Bauhaus and Arial, you still don't know how to design a typeface. Designing Type can rescue you, especially if you need to design a typeface in a hurry for a client who demands something to go with his product line. A Classic Text on Type Design Ricky B Absolutely a must have for aspiring and junior typeface or logo designers. However, the book is not an easy read; it should be read cover to cover with patience before being used as a workbook reference. Its text requires a sound prior knowledge of typography and related technologies. And it must be read in tandem with close observation of the numerous illustrations and dia. Jasen Kavel said Visual construction of letters. This book is indispensible for anyone who designs type. Clear illustrations show the visual construction of letters. For instance, on pages 100-101, an outline of the letter "v" placed directly over a shaded "y" in nine serif typeface examples make it clear that the "y" is not just a "v" with a descending tail. Is the sans serif "u" just an upside-down "n"? Pages 1Visual construction of letters Jasen Kavel This book is indispensible for anyone who designs type. Clear illustrations show the visual construction of letters. For instance, on pages 100-101, an outline of the letter "v" placed directly over a shaded "y" in nine serif typeface examples make it clear that the "y" is not just a "v" with a descending tail. Is the sans serif "u" just an upside-down "n"? Pages 146-147 sh. 6-1Visual construction of letters Jasen Kavel This book is indispensible for anyone who designs type. Clear illustrations show the visual construction of letters. For instance, on pages 100-101, an outline of the letter "v" placed directly over a shaded "y" in nine serif typeface examples make it clear that the "y" is not just a "v" with a descending tail. Is the sans serif "u" just an upside-down "n"? Pages 146-147 sh. 7 sh
About the AuthorKaren Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.