Eat & Go: Branding & Design Identity for Takeaways & Restaurants
| Author | : | |
| Rating | : | 4.31 (845 Votes) |
| Asin | : | 8415967292 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2017-06-11 |
| Language | : | English |
DESCRIPTION:
Takeout food is a booming business, with more and more restaurants providing not only in-house table service, but also dishes to be eaten elsewhere. However, providing suitable packaging for their food that allows diners to enjoy the restaurant experience at home represents a real challenge, for both restaurants and designers.
They must attract the consumer in the midst of all the turmoil that constantly prevails in the life of a person living in a busy city.The packaging design of takeaway products is also very important. It is not surprising that brands with a deeply emotional design are becoming very popular. Exactly how wrong? I don’t know, but trust me: it’s not worth it!” this ancient part of our brain tells us, and we listen to it because ignoring it may cost us dear. Brand-design options are no longer limited to creating signs and menus. This is especially evident in major metropolitan areas, where every second commuter is in a hurry to
Four Stars solemio2 Some examples are not very good.