Enduring Passion: The Story of the Mercedes-Benz Brand
| Author | : | |
| Rating | : | 4.37 (960 Votes) |
| Asin | : | 047001802X |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2014-10-26 |
| Language | : | English |
DESCRIPTION:
"an informative and insightful read." (Express) "wide research and photographs shed an illuminating light on the success of the three-pointed star." (Sunday Times, 16th October 2005)"highly readable" (Mercedes Magazine, October 2005)."the books easy-going prose captivates the reader with its head-on approach" (Classic Car Weekly, October 2005)"an informative and insightful read." (Daily Express, 19th November 2005)"This one should sell well in London where cool, classic Mercedes seem to have found a particularly keen following. If you love the three-pointed star or automobile history, there maybe roomon your shelf or coffee tab
Mystique. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.. Magic. The three-pointed star. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Mercedes-Benz
"A Great Gift" according to Sunnyvale Gal. I purchased this for a friend who had just bought his first Mercedes Benz. He said it was fascinating and very hard to put down.. "Lavishly produced pictorial history of the Mercedes-Benz product and brand" according to Rolf Dobelli. This curious combination of coffee-table book and corporate history tells the story of the Mercedes-Benz brand from the invention of the automobile in the 1800s through the early years of the 21st century. Author Leslie Butterfield explains that management's attention began to focus on the Mercedes-Benz brand only during the last 10 years or so of this period. Until then, the company's focus had been on engineering and products, with . Enduring Passion Dan M This book gave in great detail the beginnings of both Benz and Daimler up to merger in 1926 and then to 2005. It takes you through the thinking of both men and their values. You can see how and why things were done and not done through the years. The author explains the goods and the bads over the years. The pictures are great! Anyone interested in MB's or own one should read.