Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (Adweek Books)
| Author | : | |
| Rating | : | 4.96 (801 Votes) |
| Asin | : | 0471263044 |
| Format Type | : | paperback |
| Number of Pages | : | 302 Pages |
| Publish Date | : | 2015-05-03 |
| Language | : | English |
DESCRIPTION:
I am The Author Thanks for your interest in my book, which received the International Motor Press Association 2001 Ken Purdy Award for Excellence in Automotive Journalism.You may learn more about the book, and can read excerpts, [on the web]. Fantastic I love VWs and I certainly wasn't disappointed by the author's handling of VW's history, their way of doing business and how they've contributed icons to people's lives. I loved this book! Thank you, Mr. Kiley!. John Mccarrier said Raises An Interesting Question - Doesn't Give an Answer. This author raises the question - How did the most successful imported car brand lose its dominance to Japanese competitors? Unfortunately he never answers the question. The implied answer is that Volkswagen’s management was, in their own way, as arrogant and out of touch with American consumers as Detroit’s Big Raises An Interesting Question - Doesn't Give an Answer This author raises the question - How did the most successful imported car brand lose its dominance to Japanese competitors? Unfortunately he never answers the question. The implied answer is that Volkswagen’s management was, in their own way, as arrogant and out of touch with American consumers as Detroit’s Big 3 automakers. He undercuts this idea by ending the book with visions of a glorious future for VW in the US thanks to the new Beetle introduced in 1997. They are currently in tenth place with a 2.3% market share. Not too glorious.The author is comfortable writing about a few things; the rebir. automakers. He undercuts this idea by ending the book with visions of a glorious future for VW in the US thanks to the new Beetle introduced in 1997. They are currently in tenth place with a "Raises An Interesting Question - Doesn't Give an Answer" according to John Mccarrier. This author raises the question - How did the most successful imported car brand lose its dominance to Japanese competitors? Unfortunately he never answers the question. The implied answer is that Volkswagen’s management was, in their own way, as arrogant and out of touch with American consumers as Detroit’s Big Raises An Interesting Question - Doesn't Give an Answer This author raises the question - How did the most successful imported car brand lose its dominance to Japanese competitors? Unfortunately he never answers the question. The implied answer is that Volkswagen’s management was, in their own way, as arrogant and out of touch with American consumers as Detroit’s Big 3 automakers. He undercuts this idea by ending the book with visions of a glorious future for VW in the US thanks to the new Beetle introduced in 1997. They are currently in tenth place with a 2.3% market share. Not too glorious.The author is comfortable writing about a few things; the rebir. automakers. He undercuts this idea by ending the book with visions of a glorious future for VW in the US thanks to the new Beetle introduced in 1997. They are currently in tenth place with a 2.Raises An Interesting Question - Doesn't Give an Answer This author raises the question - How did the most successful imported car brand lose its dominance to Japanese competitors? Unfortunately he never answers the question. The implied answer is that Volkswagen’s management was, in their own way, as arrogant and out of touch with American consumers as Detroit’s Big 3 automakers. He undercuts this idea by ending the book with visions of a glorious future for VW in the US thanks to the new Beetle introduced in 1997. They are currently in tenth place with a 2.3% market share. Not too glorious.The author is comfortable writing about a few things; the rebir. % market share. Not too glorious.The author is comfortable writing about a few things; the rebir. .Raises An Interesting Question - Doesn't Give an Answer This author raises the question - How did the most successful imported car brand lose its dominance to Japanese competitors? Unfortunately he never answers the question. The implied answer is that Volkswagen’s management was, in their own way, as arrogant and out of touch with American consumers as Detroit’s Big 3 automakers. He undercuts this idea by ending the book with visions of a glorious future for VW in the US thanks to the new Beetle introduced in 1997. They are currently in tenth place with a 2.3% market share. Not too glorious.The author is comfortable writing about a few things; the rebir. % market share. Not too glorious.The author is comfortable writing about a few things; the rebir
The fascinating story of Volkswagen's raging success and near collapse in AmericaAfter a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies.David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He has written extensively for Adweek and Brandweek magazines.. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen
When VW infiltrated America in the 1950s, it found itself fighting Detroit's lumbering giants, who believed Americans simply desired a steady stream of gas-guzzling, chrome-plated behemoths. Part skeptic, part admirer, Kiley details the car's roots in Nazi Germany, suggesting it grew out of Hitler's obsession with creating an autobahn and giving German citizens the chance to have their own cheap cars to drive on it. Although Kiley pays too much attention to the advertising end of things this is an Adweek Book, after all he deftly reports on the mystique and the reality of one of the auto world's enduring legends. By remedying the almost complete lack of affordable cars with good mileag