Intersection: How Enterprise Design Bridges the Gap between Business, Technology, and People
| Author | : | |
| Rating | : | 4.50 (909 Votes) |
| Asin | : | 0123884357 |
| Format Type | : | paperback |
| Number of Pages | : | 462 Pages |
| Publish Date | : | 2013-11-06 |
| Language | : | English |
DESCRIPTION:
In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve.Teaches how to align business strategy with Brand Identity, Customer Experience, and Enterprise Architecture initiatives as part of a consolidated enterprise-wide design practice to achieve stakeholder valueProvides a framework for designing systems, products and services as the building blocks of a consistent and coherent experience for all stakeholders in the wider enterprise, joining strategic considerations with the delivery of tangible outcomesExplains how to make results such as websites, apps, objects, platforms, or environments part of a larger system that orchestrates enterprise touchpoints with people. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In Intersection, Milan Guenther introduces a Strate
Milan Guenther’s book seems to have adopted this style of design with obvious enthusiasm."--BCS – The Chartered Institute for IT, February 2013 "To read Milan Guenther's book Intersection is to glimpes the future of design: holistic, collaborative, and networked. Intersection will become a beacon for many in the design, business, and technology communities."--Peter Bogaards, User Experience Designer. Zachman, inventor of the Zachman Framework "With this book, Milan Guenter achieved a comprehensive reframing of the Enterprise concept for the 21st century with Design as its primary driver. Intersection marks Milan Guenther as a major contributor to the Enterprise Engineering, Design, and Architecture
This will be a classic Milan Guenther provides a broad, deep and extremely well-thought through discussion of "enterprise design", the design process he developed with his colleagues at eda.c. His work truly lives up to the ambition (expressed in the book's sub-title) of "bridg[ing] the gap between business, technology and people". It is particularly valuable that Milan addresses the often messy realities many of us face working in and with large corporations.The book eases into its subject by providing context at the beginning and then building up the framework in a thorough and methodical manner. On a few occasions I was unsure why the framework was construct. "Extends my enterprise architect framework to strategic and creative design work" according to Rijk J. van Vulpen. I am an enterprise architect, familiar with requirements engineering, domain driven, business and information architecture, technology design. Say 50% of the concepts of this book. Milan adds people and experience design, extending my view with say 10 concepts. Like identity (a shared sense of purpose), experience (motivation, interaction, behavior). touchpoints, business (model) design, service design, places. And Milan does an effort on integrating these concepts. It helps me in my transformation from it-related architect to business designer, in its creative sense. It shows me what should be extended in my design approach and tools (e.