Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
| Author | : | |
| Rating | : | 4.34 (865 Votes) |
| Asin | : | 1250022010 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2015-10-09 |
| Language | : | English |
DESCRIPTION:
. JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into seventeen languages. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I L
Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book Mad Women, based on her own experiences and countless interviews with her peers, is a fascinating tell-all account of life as an ad woman in the male jungle of Madison Avenue.. Fans of the show Mad Men are dying to know how accurate it is
Maas tells the fascinating truth about mad men and the women in their boardrooms and bedrooms who juggled work, husbands and children successfully – and had as much fun doing it as you will reading about it.” Anne Tolstoi Maslon, former ad woman and author of Women's Work, Private Scores, and Trials“I thought I knew a lot about the advertising business, but Jane Maas gives us a unique peephole into the inner workings of Madison Avenue. In this damn funny book, the talented Jane Maas, who lived through those days of struggle and sometimes humiliation, tells it like it really was.” George Lois, Legendary Ad Man“The funniest book I've read since From Those Wonderful Folks Who Gave
hard to believe but very, very true Dr. Cathy Goodwin Over the years I've read a number of books about advertising, including those by Jane Trahey and Jane Maas. Today's it's hard to believe the world Maas evokes, where account executives were mistaken for secretaries and women humbly accepted lower pay for the same (or superior) work.If you're old enough to remember, the book will evoke painful memories. I remember talking to women who calmly acknowledged they were paid less for their work but at least they got a foot in the door. "Do women hold those jobs?" was a common question all through the 1970s and even early. Mad Women- Not All That Mad Kindred When I was a little girl watching Bewitched, I decided that one day I was going to own my own advertising agency. I could write copy and storyboard concepts that Darrin couldn't begin to imagine. Oh yes, I would be a generally awesome business person (with a fabulous London Fog trench coat with matching umbrella, but I digress). Then I grew up. Life got in the way, not to mention being told many times that I sure did have big dreams for such a little girl I happened to be in my twenties at the time. So, I was happy to read a memoir written by a woman who managed t. "The Real Deal" according to Steven Lance. Forget "Mad Men," Jane's book is The Real Deal. She names names. She tells it like we all knew it really was. Shame on us for our neanderthal attitude towards women - and brava to brave women like Jane who were willing to play by rules that worked for her - while accepting (but still challenging) the realities of The Boys Club.It was people like Jane who inspired me to go into advertising - and people like her who taught me to be a mensch. Maybe not as quickly as I should have, but the end result is that I honestly believe I'm a better person for it. Advertising a