Apparel Product Design and Merchandising Strategies
| Author | : | |
| Rating | : | 4.19 (852 Votes) |
| Asin | : | 0131197592 |
| Format Type | : | paperback |
| Number of Pages | : | 460 Pages |
| Publish Date | : | 2013-05-10 |
| Language | : | English |
DESCRIPTION:
"Five Stars" according to Stefi D. it was in great condition
Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to product