Birdseye: The Adventures of a Curious Man
| Author | : | |
| Rating | : | 4.64 (748 Votes) |
| Asin | : | 0767930304 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-03-22 |
| Language | : | English |
DESCRIPTION:
While working as a fur trapper in Labrador, Canada, Clarence Birdseye encountered an age-old problem: bad food and an unappealing, unhealthy diet. Mark Kurlansky’s vibrant and affectionate narrative reveals Clarence Birdseye as a quintessential “can-do” American inventor—his other patents include an electric sunlamp, a harpoon gun to tag finback whales, and an improved incandescent lightbulb—and shows how the greatest of changes can come from the simplest of ideas and the unlikeliest of places.. As a result, he developed his patented Birdseye freezing process and started the company that still bears his name. Birdseye forever changed the way we preserve, store, and distribute food, and the way we eat. However, he observed that fresh vegetables wetted and left outside in the Arctic winds froze in a way that maintained their integrity after thawing
He lives in New York City.. Mark Kurlansky is the New York Times bestselling author of many books, including The Food of a Younger Land, Cod: A Biography of the Fish That Changed the World, Salt: A World History, 1968: The Year That Rocked the World, and The Big Oyster: History on the Half Shell
"Where Would Frozen Food Be Without Birdseye?" according to Frederick S. Goethel. As a child growing up in the 1960s, I distinctly remember packages of Birds Eye frozen food in the grocer's freezer. I always wondered about the name of the product as it seemed a somewhat unusual name. I didn't realize at that time that the name of the product was derived from the name of the individual that invented the process for freezing food. I do know it was a premium brand, and my mother used to buy cheaper brands for everyday use. The only time we get Birds Eye food was when we were having company or my mother was cooking a dinner for celebration.. "What an Adventurer, Clearance Birdseye" according to Lorraine J.M.. One of the most interesting biographies I have read. I finished the book in just a couple of days, couldn't put it down. Am now reading another Mark Kurlansky books. I have read most of his works!. William Paley said Three Stars. I learned a bit about one of the changes in American life of the Twentieth Century.
“Less a biography than a glimpse into an exuberantly inventive time in America. Covering the science behind Birdseye’s inventions along with intimate details of his family life, he skillfully weaves a fluid narrative of facts on products, packaging, and marketing into this rags-to-riches portrait of the man whose ingenuity brought revolutionary changes to 20th-century life.” —Publishers Weekly (starred). and reinvigorates the spirit of this most American of entrepreneurs.” —The Boston Globe “A lively biography about one of America’s most unusual innovators.” —Newsday “A delight. For as Kurlansky tells it, when Clarence Birdseye figured out how to pack and freeze haddock he essentially changed the way we produce, preserve and distribute f