CAD Monkeys, Dinosaur Babies and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation
| Author | : | |
| Rating | : | 4.49 (512 Votes) |
| Asin | : | 0143118021 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2018-02-05 |
| Language | : | English |
DESCRIPTION:
"for the beginners only - designers don't waste your time" according to Mochi Mochi. Glimmer is another in a line of books that capitalize on the current popular pre-occupation with "design thinking". This is the equivalent of a corporate-self-help movement to help industry (the corporate world) try to think more like designers in order to breed innovation in the workplace (and advance careers). While it provides a . S. Jones said Design by Design. And I thought "design" meant home furnishings or a snappy cereal box.It turns out that design is--or should be- a fundamental approach to human endeavor. Berger asks us to take step back from our assumptions of how things are and how things can be. This is not a hyper-philosophical treatise; rather, it takes real world examples and . A.K. Cal said Can A Glimmer Change the World?. This book is a nice surprise. It takes this big question -- what is design? -- and answers it in a sweeping book written in a thoroughly entertaining and readable style. Berger pulls the reader into the subject with plenty of fascinating and compelling anecdotes and interviews with a wide-ranging group of design stars. Think Malcolm
By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions.. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. Can great design transform people's lives? And can we all learn from the way great designers think? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. In "Glimmer", award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming
These are just a few of the basic tools and principles designers use. What they understand is that every failure—if you know how to react to it and use it—can be a critical step that brings you closer to the end goal. Another important thing designers do is, they "fail forward." Most of us are afraid to fail, but designers fail every day. I sort of dejargonize this methodology and give lots of examples of how it works in Glimmer.One of the things designers are known for doing is questioning everything. All of us have ideas in our heads, but designers make their ideas real and tangible-by sketching, by modeling, by scotch-taping things together. First, they have a certain mindset that enables them to be fearless and optimistic and open to all kinds of new possibilities. But the premise in my new book Glimmer is: "You don't have to be a designer to think like one." There's a whole way of thinking used by designers, and a step-by-step