Consumer Behavior in Fashion (2nd Edition)
| Author | : | |
| Rating | : | 4.88 (516 Votes) |
| Asin | : | 0131714740 |
| Format Type | : | paperback |
| Number of Pages | : | 600 Pages |
| Publish Date | : | 2013-02-20 |
| Language | : | English |
DESCRIPTION:
Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. From the Back Cover Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, bu
Book Arrived In Poor Condition: Content Is Fine Otherwise Note: This review is based on the condition I received it upon. The book arrived with the binding detached from the book.My advice to anyone who rents textbook: PLEASE try to select a textbook based on better condition instead of a cheaper price. The cheaper, the . Good Book Melissa Hutton This book is well written and interesting. It explains the drive behind why and what people buy, important for any designer.. BigRay"Four Stars" according to BigRay20. For school right book, too expensive though.. 0 said Four Stars. For school right book, too expensive though.
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.San Francisco State University
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Fashion and Interior Designers. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality