Creating Value Through Packaging: Unlocking a New Business and Management Strategy
| Author | : | |
| Rating | : | 4.59 (977 Votes) |
| Asin | : | 1605950874 |
| Format Type | : | paperback |
| Number of Pages | : | 214 Pages |
| Publish Date | : | 2015-02-18 |
| Language | : | English |
DESCRIPTION:
Practical packaging techniques within the bigger business picture Strategies linking packaging to company growth For packaging industry decision makers: executives, managers, designers and developers -------------------------------------------------------------------------------- This book fills a deep need in the packaging industry a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Methods in the book are shown to apply to a wide range of choices managers must make. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers B2B as well as consumers. The book covers all the s
"too expensive" according to paintgal. I felt cheated when I got the book and started to read it. Very technical, a fair resource but for the price should be much more user friendly.