Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)
| Author | : | |
| Rating | : | 4.95 (740 Votes) |
| Asin | : | 2940496234 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2014-01-09 |
| Language | : | English |
DESCRIPTION:
About the Author Dimitri Koumbis is the Co-founder and CEO of Bishop Collective, a New York City based eCommerce retailer that sells women's apparel, accessories and lifestyle goods. Dimitri is also Fashion Merchandising Faculty at The Art Institute of New York and LIM college where he teaches Retailing, Store Design, Visual Merchandising, Branding and Professional Practices.
dongkyu lee said Five Stars. Good
The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustaina
Dimitri is also Fashion Merchandising Faculty at The Art Institute of New York and LIM college where he teaches Retailing, Store Design, Visual Merchandising, Branding and Professional Practices. Dimitri Koumbis is the Co-founder and CEO of Bishop Collective, a New York City based eCommerce retailer that sells women's apparel, accessories and lifestyle goods.