Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences
| Author | : | |
| Rating | : | 4.43 (568 Votes) |
| Asin | : | 1938548396 |
| Format Type | : | paperback |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 2017-02-16 |
| Language | : | English |
DESCRIPTION:
Flair's Principles Really Work Frank C. Flair, written by a father and daughter team, is a refreshing look at why some businesses are extremely successful, and how the principles learned from this examination can be applied to any enterprise. As a scientist, I teach in the classroom and give lectures at conferences to my colleagues. I am always looking for new ways to stimulate student. HIGHLY RECOMMENDED! Natasha K This book is awesome! Very insightful. Flair successfully demonstrates the profound impact that various design thinking methodologies can have on your business and personal life. From how to engage with your audience by first triggering human emotions, to effective storytelling, and then sealing the deal with logical based contemplation.The cross. I found this book very interesting and I'm sure its SP I found this book very interesting and I'm sure its many suggestions and examples will be helpful in marketing to new customers, as well as, dealing with existing clientele.
A very interesting book well worth the reader's attention.- LAURENCE PRUSAK, former Executive Director of IBM's Institute for Knowledge Management and author of Working Knowledge, Knowledge in Organizations, and What's the Big IdeaFlair is to product and service as charisma to a person. Flair does quite an unusual thing by introducing a new word to the management literature - one that is both useful and, thankfully, not too difficult to put into practice. A must read for anyone interested in interacting with others.- YU-CHI (LARRY) HO, Professor Emeritus, Harvard University, School of Engineering and Applied Science. Jim and Jennifer Poage have done a fine research job in presenting examples of using flair and how valuable flair proves to be in designing and promoting products and services as well as boosting sales and delighting customers
For you, flair increases management's appreciation of your work, enabling you to stand out and advance your career. Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career.What makes certain products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version? Why do some restaurants book out weeks in advance and create buzz among would-be patrons? How are certain employees able to energize their colleagues and elicit enthusiastic participation during meetings? What sets these notable products, services, and employees apart is their flair - their charm, panache, liveliness, and energy.Flair shows how to add meaning and joy to your products, services, and everyday work. Employing principles and practices developed from interviews and research with design firms, artists, and business experts, the authors show that anyone can create inspiring flair - not only in products and services but in their own daily work - in reports, presentations, and meetings.The benefits of flair for your company are an exceptional reputation, increased sales, and premium prices. And once you fully understand flair, you'll see that creating it can be fun.