Glory Days: When Horsepower and Passion Ruled Detroit
| Author | : | |
| Rating | : | 4.23 (998 Votes) |
| Asin | : | 0837602084 |
| Format Type | : | paperback |
| Number of Pages | : | 350 Pages |
| Publish Date | : | 2015-03-23 |
| Language | : | English |
DESCRIPTION:
J. B. Paley said Great automotive biography!. I loved this book. Having worked for Chevrolet Engineering div. of GM in the mid-60s, I can say that Wangers' biography rang true to me all the way through. His depiction of the corporate suits at GM, their conformist, play-it-safe, don't rock the boat attitudes sure brought back memories. On a personal level, it brought back to me the reasons why I left that stifling work environment. Wonderful reading about the many successes he had when he was left free of obstructions and able to use his talents to do what he was paid to do, i.e. increase sales (particularly at Pontiac). Great read for anyone wanting to gain insight into the automoti. "Interesting perspective but not the definitive on super duty" according to acefocal@aol.com. Mr Wanger's book is an interesting historical perspective on the development of the muscle car era at the Pontiac division. It seems to be a very complete history of the development of the GTO with details that can only be known by a industy insider.My only critisim is that that while he alludes to the real bad boy Super Duties in several places he never really spells out what they were "bad to the bone dual quad, 12to1 compression ratio Interesting perspective but not the definitive on super duty acefocal@aol.com Mr Wanger's book is an interesting historical perspective on the development of the muscle car era at the Pontiac division. It seems to be a very complete history of the development of the GTO with details that can only be known by a industy insider.My only critisim is that that while he alludes to the real bad boy Super Duties in several places he never really spells out what they were "bad to the bone dual quad, 12to1 compression ratio 421's" These were truly Pontiac's finest hour. He also does not do justice to the great Malcom MacKeller whos genious was reponsible for the development of a whole series of camshafts used at Pontiac inc. 21's" These were truly Pontiac's finest hour. He also does not do justice to the great Malcom MacKeller whos genious was reponsible for the development of a whole series of camshafts used at Pontiac inc. "The story of Jim Wangers and Pontiac in the 1960s" according to A Customer. This book follows marketing guru Jim Wangers from his beginning with Kaiser and Packard, through the sixties with Pontiac, to his independent business ventures through the seventies to today. Wangers began working with Pontiac in the early sixties, when the "Wide Track Pontiac" marketing theme was turning the division into a raging success. Wangers was instrumental in shaping Pontiac's racing image, and even drove a Pontiac in the NHRA Championship. Wangers was also there when, in 196The story of Jim Wangers and Pontiac in the 1960s This book follows marketing guru Jim Wangers from his beginning with Kaiser and Packard, through the sixties with Pontiac, to his independent business ventures through the seventies to today. Wangers began working with Pontiac in the early sixties, when the "Wide Track Pontiac" marketing theme was turning the division into a raging success. Wangers was instrumental in shaping Pontiac's racing image, and even drove a Pontiac in the NHRA Championship. Wangers was also there when, in 1963, a group of Pontiac engineers led be John Delorean "invented" the signature car of the era, the GTO. A major section of the book is devoted to the integra. , a group of Pontiac engineers led be John Delorean "invented" the signature car of the era, the GTO. A major section of the book is devoted to the integra
But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other "branded" products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand manag
Paul Zazarine has had over 25 years of experience in automotive writing, editing and directing -- top automotive magazines include Musclecar Review, Corvette Fever, Chevy Truck, Musclecar Enthusiast, Corvette Enthusiast, Mustang Enthusiast and Pontiac Enthusiast Magazine. Books include GTO Restoration Guide and Glory Days, How to Restore Your Musclecar, 1967-1969 Camaro Exposed, Barracuda/Challenger, GTO History 1964-1967, and Pontiac's Greatest Decade 1959-1969: The Wide Track Years.Zazar
His work as an advertising executive at Pontiac spanned the "glory days" of the '60s when horsepower numbers went up as quickly as the quarter-mile times came down. Wangers takes us inside the boardroom, to the dragstrip, and to the marketplace in a way that few auto books ever have. -- Northwest Motor Magazine, January 1999To some of us, there was only one GTO built in the '60s. Others acknowledge that Pontiac built a car called by the same name. Wangers offers insight into where Detroit went wrong with passionless interchangeable executives running the business. -- Sports Car Market - March 1999Within the pages of Glory Days is an extraordinary account of an individual at the executive level who helped reshape the American automobile of the late '50s, '60s, and '70s as well as a look into GM's top management - its successes and failures interesting reading for any automotive enthusiast." --<