Holistic Retail Design: Reshaping Shopping for the Digital Era
| Author | : | |
| Rating | : | 4.84 (774 Votes) |
| Asin | : | 9491727656 |
| Format Type | : | paperback |
| Number of Pages | : | 400 Pages |
| Publish Date | : | 2015-06-23 |
| Language | : | English |
DESCRIPTION:
Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.
Love this book! It deserves serious readers who want to know the retail design in digital age Love this book! It provides the ground-breaking insights into the holism of retail space design. Many of the authors' observations are supported by the illustrated store design examples. Even though there are many photos in it, it is not a coffee table book and deserves readers' serious attentions on examining the ongoing evolving nature of retail design in this digital age.