Modern Chrysler Concept Cars: The Designs That Saved the Company
| Author | : | |
| Rating | : | 4.65 (706 Votes) |
| Asin | : | 0760308489 |
| Format Type | : | paperback |
| Number of Pages | : | 144 Pages |
| Publish Date | : | 2014-07-26 |
| Language | : | English |
DESCRIPTION:
He has been editor of Autoweek, a staffer at Automotive News, and both Detroit editor and editor-in-chief at Road & Track magazine. In addition to his extensive magazine writing, he has published a number of books, including Legendary American Cars, Modern Chrysler Concept Cars (winner of the 2000 Best of Books Award from the International Automotive Media Association), and Mustang 2005. About the AuthorMatt DeLorenzo is a longtime automotive writer. Matt resides in Huntington Beach, California.. Matt is an original member of the organizing committee for the North American Car and Truck of the Year awards
Carlooks said Strong Design Rescues Chrysler (Again). Modern Chrysler Concept Cars illustrates how concept car designs spurred another business recovery of Chrysler during the 1990s. The storyline is how Tom Gale's daring cab-forward and retro design concepts (again) rescued Chrysler from post-Iacocca business doldrums. The book gives a great birdseye view of the business value of pushing beyond current design boundaries through the voice of Chrysler design honcho,Tom Gale. On this basis alone it should probably be required reading for students of car design. Buy this book for its business lesson abo. R. Sardrena said A Wonderful Retrospective on Chrysler's Golden Age of Design. It is "A Wonderful Retrospective on Chrysler's Golden Age of Design" according to R. Sardrena. It is 2009: The U.S. Government is paying an aggressive Canadian/Italian industrialist billions of dollars to accept Chrysler into the Fiat empire. After years of German mismanagement, the resurgent American automaker of the nineties is a hollow shell, valued only for its Mexican factory in Toluca. "Experts" claim that Chrysler needs an infusion of Italian styling. While dining on ashes, one might reflect on what went right years ago.This short but lavishly-illustrated softcover chronicles the decade in which Chrysler led America in daring automot. 009: The U.S. Government is paying an aggressive Canadian/Italian industrialist billions of dollars to accept Chrysler into the Fiat empire. After years of German mismanagement, the resurgent American automaker of the nineties is a hollow shell, valued only for its Mexican factory in Toluca. "Experts" claim that Chrysler needs an infusion of Italian styling. While dining on ashes, one might reflect on what went right years ago.This short but lavishly-illustrated softcover chronicles the decade in which Chrysler led America in daring automot. We need more of these efforts as an industry As a Chrysler retiree who knew and worked with most of the individuals discussed in the book, I enjoyed the fresh perspective presented in this book.
** International Automotive Media Awards Gold Medal Winner **. DeLorezo explains how these cars revived Chryslers image with Wall Street and the media, explores how they boosted internal morale, and introduces the craftsman who build them. This fabulous, behind-the-scenes book explores more than a decade of creative Chrysler concepts, forward-thinking technologies, and the cars and trucks that emerged from them - Viper, Neon, Intrepid, Cirrus, Dodge Ram, Eagle Vision, PT Cruiser, and a full line of minivans. A final chapter looks ahead to concepts that may be waiting in the wings in light of the Daimler/Chrysler merger
Matt is an original member of the organizing committee for the North American Car and Truck of the Year awards. Matt resides in Huntington Beach, California.. In addition to his extensive magazine writing, he has published a number of books, including Legendary American Cars, Modern Chrysler Concept Cars (