Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising
| Author | : | |
| Rating | : | 4.37 (985 Votes) |
| Asin | : | 1442135263 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2016-01-02 |
| Language | : | English |
DESCRIPTION:
. Doris Willens is a former journalist (Minneapolis Tribune, New York Journal-American, Washington Post), who served as PR head of Doyle Dane Bernbach for 18 years. She is also a playwright and lyricist
The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations director of DDB
Edward D. Brown said The Emperor Has Some Clothes. Nobody's Perfect: Bill Bernbach and the Golden Age of AdvertisingDoris Willens' work is an intensely muscular and rewarding arm chair adventure. First her insider's book separates the Bernbach reputation for over-the-horizon advertising from the fact (others created most of the better known breakthroughs). Then the compelling narrative details how Bill Bernbach led the "creative revolution". For four years in the 1960's my office was only feet away from his and I couldn't help but overhear ma. "An unusual and candid commentary on an Advertising Icon" according to Saul Waring. As a person who spent an entire career in the advertising business at the time of this book's subject, I found itextremely interesting and informative. Nobody but a professional who lived intimately in the environment ofthe Agency Doyle,Dane,Bernbach could have written this book. The degree of knowledge and trust of variouscolleagues made it possible to get a true insider's view of what took place during the rise and ultimate fall ofthis historic agency, which truly revolutionized the adverti. I've been a friend of DDB people for some 30 years. I was myself a trainee at Doyle Dane Bernbach in 1961. This book is very interesting. It talks about people I've met personnaly. I am a Brazilian adman, I,ve started working for an ad agency in 19I've been a friend of DDB people for some 30 years. Julio Cosi Jr. I was myself a trainee at Doyle Dane Bernbach in 1961. This book is very interesting. It talks about people I've met personnaly. I am a Brazilian adman, I,ve started working for an ad agency in 1947 when I was 15 years old. From 18 to 22 I got a Law Degree, but advertising was my passion, not advocacy.The book tell about the the Golden Years of Advertising with Ohrbach's, Volkswagen and Avis Rent a-car and El Al Israel Airlines and Levi's jewish rye. And the book tells about Advertising God h. 7 when I was 15 years old. From 18 to 22 I got a Law Degree, but advertising was my passion, not advocacy.The book tell about the the Golden Years of Advertising with Ohrbach's, Volkswagen and Avis Rent a-car and El Al Israel Airlines and Levi's jewish rye. And the book tells about Advertising God h
About the Author Doris Willens is a former journalist (Minneapolis Tribune, New York Journal-American, Washington Post), who served as PR head of Doyle Dane Bernbach for 18 years. She is also a playwright and lyricist.