Turnaround: How Carlos Ghosn Rescued Nissan
| Author | : | |
| Rating | : | 4.54 (555 Votes) |
| Asin | : | 006051485X |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
CT said Read the book on the Ford turnaround instead.. Smacks of hero worship. Interesting story, but the author appears to be overly infatuated with Ghosn to the point that the book reads like fiction.. "Engrossing account of an important, bold turn-around" according to Nearly Nubile. As we continue to read about the Fiat debacle in Italy, and the grim plateau that car sales figures are cutting in the US, it is difficult to escape the sheer morbid curiosity about how Ghosn has, in less than four years, managed to take a company that many thought was heading for utter. "shallow" according to Declan Hayes. David Magee's book tells the very interesting story of how Nissan's fortunes were revived by "a fiery, intellectual, Brazilian-born, French educated man of Lebanese descent, Carlos Ghosn".Although Nissan was established in 19shallow David Magee's book tells the very interesting story of how Nissan's fortunes were revived by "a fiery, intellectual, Brazilian-born, French educated man of Lebanese descent, Carlos Ghosn".Although Nissan was established in 1933, it had its heyday in the 1960s when products like its Z ca. shallow David Magee's book tells the very interesting story of how Nissan's fortunes were revived by "a fiery, intellectual, Brazilian-born, French educated man of Lebanese descent, Carlos Ghosn".Although Nissan was established in 1933, it had its heyday in the 1960s when products like its Z ca. , it had its heyday in the 1960s when products like its Z ca
Nissan, once a darling of the automotive world, with its cheap Datsun pickups and stylish, spunky Z roadsters, had, by the 1990s, fallen on hard times. His approach can be hagiographic, but this profile of an astoundingly effective CEO (one of the few who might have actually earned his large salary) is sure to inspire.Copyright 2003 Reed Business Information, Inc. Journalist Magee lays out Ghosn's management style, his mantra of complete transparency and responsibility, and all the tiny victories that went into returning Nissan to the top ranks of automakers. Routing not only every naysayer in the auto industry, Ghosn, who was born to Lebanese parents in Brazil, also had to overcome an entrenched Japanese
The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global business circles.. This is the story of how he did it. When Carlos Ghosn, a 46–year–old, fiery Brazilian was installed as president of the Japanese corporate giant, Nissan, the automotive world was astonished. Readers will learn how he went about remaking Nissan, cutting