Understanding Aesthetics for the Merchandising and Design Professional
| Author | : | |
| Rating | : | 4.32 (607 Votes) |
| Asin | : | 1563678098 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2015-11-28 |
| Language | : | English |
DESCRIPTION:
About the AuthorAnn Marie Fiore is a professor, Director of GraduateEducation, and Co-Associate Chair of the Department of Apparel, EducationalStudies, and Hospitality Management at Iowa State University.
Fluff content and Terrible format Penny This book was purchased for an Aesthetics course. The only thing that is challenging about this book is that it is painful just to read through a sentence. The format, grammar, writing style, pictures, and references are terribly done. The text references pictures 5+ pages before or after the actual text. The f. Not what I expected!! P. M. IVETTE This book has useful information, however it isn't as complete and as good as it looks. Also the quality of the images inside is terrible. Way to expensive for what it is.. Amazon Customer said Decent content, horrible formatting.. This book was overall decent. The information in it was useful, and helped me gain a good understanding of aesthetics as it relates to retail. The formatting, however, made it EXTREMELY uncomfortable to read. There is literally a pause for references after every three words throughout the entire book. By the ti
Ann Marie Fiore is a professor, Director of GraduateEducation, and Co-Associate Chair of the Department of Apparel, EducationalStudies, and Hospitality Management at Iowa State University.
The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior