Jaguar: A Short Story
| Author | : | |
| Rating | : | 4.57 (658 Votes) |
| Asin | : | 2917260270 |
| Format Type | : | paperback |
| Number of Pages | : | 70 Pages |
| Publish Date | : | 2015-01-01 |
| Language | : | English |
DESCRIPTION:
. About the Author BARIN K. WILLIAMS has a B.A and M.A from Stanford University and held managerial jobs in education, communication, and publishing
. WILLIAMS has a B.A and M.A from Stanford University and held managerial jobs in education, communication, and publishing. BARIN K
Inaccurate This book gives a decent short history of Jaguar, but has many inaccuracies. The Mondeo was not converted to rear wheel drive to make the X Type, it was converted to all wheel drive. The F-TYpe does not start at 90K etc.. should have been titled "I Hate Jaguars" Freddie Laker Author couldn't have been more negative on the excellent Jaguar brand. Not sure why he has such an axe to grind but it wasn't accurate in the portrayal of this very fine automobile.
Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker’s story, and the men behind it.. In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price