Typography Essentials: 100 Design Principles for Working with Type (Design Essentials)
| Author | : | |
| Rating | : | 4.30 (638 Votes) |
| Asin | : | 1592537405 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2014-04-30 |
| Language | : | English |
DESCRIPTION:
Ina frequently lectures on topics related to magazine design and typography, including Toronto, Atlanta, Denver, Moscow, Amsterdam and Calgary.. For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine. Ina Saltz is an
Ewa Satalecka said Typography Essentials:. Very good book for beginners in graphic design or engineering study. It cold be also helpful for all working in types to improve their knowledge and abilities. Helpful for the teachers in organizing systematically knowledge in using typography.. "Not quite what I thought" according to Maia Col. It is very pretty and has great examples. Each principle is one page with a blurb and an example, I thought there would be more content, more text book like. Definitely an accessory book, not a main study book.. "An indespensible resource to own" according to Richard Minsky. If essential means containing the essence, then the title of this book captures its content. Typography Essentials does more than communicate the principles that are absolutely necessary to the creation of attractive and readable text. It illustrates them with exceptional contemporary examples. From stalwarts like The New York Times to supermarket check-out magazines, and from wine bottle labels to a book on tantric sex, the author presents effective and eye-catching uses of type.Not just for beginners, this manual informs anyone who uses type for any purpose. I hav
For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine. About the AuthorIna Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. Ina frequently lectures on topics related to magazine design and typography, including Toronto, Atlanta, Denver, Moscow, Amsterdam and Calgary.
A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. Each of the 100 principles has an explanation and examples representing the principle in action.. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page