Statistical Methods For Communication Science
| Author | : | |
| Rating | : | 4.27 (857 Votes) |
| Asin | : | 0805854878 |
| Format Type | : | paperback |
| Number of Pages | : | 536 Pages |
| Publish Date | : | 2013-02-17 |
| Language | : | English |
DESCRIPTION:
Hayes has done a remarkable job of decreasing the scariness of statsI believe that this volume will greatly benefit communication scholars and the discipline.—David Roskos-EwoldsenUniversity of Alabama. It raises some interesting and thorny issues about 'better' ways to analyze data and provides direction for learning more about bootstrapping and resampling alternative data analysis procedures.—PsycCRITIQUESThis text is written in a clear, straightforward manner. While thebook does a wonderful job of presenting conceptual underpinnings of statistical analyses, it simultaneously addresses the 'down and dirty' types of questions that
It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication.Highlights of this text include:*thorough and balanced coverage of topics;*integration of classical methods with modern "resampling" approaches to inference;*consideration of practical, "real world" issues;*numerous examples and applications, all drawn from communication research;*up-to-date information, with examples justifying use of various techniques; and*a CD with macros, data sets, figures, and additional materials.This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. Hayes takes readers through each topic with clear explanations and illustrations. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Statistical Methods for Communication Science focuses on statistics as used and applied in
Andrew F. Hayes, Ph.D., is Professor of Quantitative Psychology at The Ohio State University.
R. Parker said Excellent book. Excellent book for researchers in social sciences. Well written with good examples. Discussion of mathematical detail behind statistical analysis is minimal (I prefer this approach).Discussion of statistical methodology is sophisticated so book may be more useful for those who already have taken a basic statistics course.. Easy and complexa good guide to Comm Stats LaurLaw Very informative and specific to the field of communications